Thursday, December 13, 2007
Today I'll be at an all-day conference about Web communication. It began yesterday, and it's pretty interesting. Everyone in media is trying to figure out how to bring readers to our Web sites and hold them there, by providing compelling content and interactive opportunities. That's why you see more and more newspapers producing videos and allowing comments on news stories, for example, or setting up reader forums and even video and photo uploading. It's all about creating "communities" of readers.
As I heard more about these topics yesterday, I thought about Blogger and Flickr, two really obvious examples of community building on the Internet. I have friends in both places, and I've met many of them in real life after we "met" on the Web. On Flickr, much of my "community" is based on a common interest (street art and graffiti). Here on Blogger it's much more fluid - there are common interests, but blogging has more to do with like personalities, I think.
Anyway, just to show you that we're talking about Very Serious Subjects, we mentioned this as an excellent example of the "viral" power of video on the Internet. It's had millions and millions of hits. Go figure!
(Photo: Wall in the west 30s, Hell's Kitchen, Dec. 2007)