Thursday, September 11, 2025

Magimatic


As long as we're talking about childhood photography, I thought I'd post this picture of my first camera -- a Magimatic X50 that I got for Christmas in 1974. I'm not sure who took this picture or why. It may have been me, using either my dad's or my brother's camera, and I do remember that it's from a trip we took to the beach. It's my only record of the old Magimatic, which I stopped using in the early '80s and later gave to Goodwill.

This camera took 126 cartridge film, and I have long believed it was manufactured by Kodak. But when I got to reading about it online yesterday, I learned that it was actually made by the Imperial Camera Company of Chicago, Ill. Apparently it was a competitor of the Kodak Instamatic. A blogger named Jim Grey wrote an interesting reminiscence about his own Magimatic several years ago, and mentioned that they cost about ten bucks new, which seems believable. It was almost entirely plastic and was never meant for high-quality pictures. Here's what it looked like still in the box.

I laughed when I read Jim's lament that his Magimatic pictures were so blurry. "The X50’s shutter button is super stiff and hard to fire, leading to camera shake that obscured the details of my recorded childhood memories," he wrote, and YES, I had the same problem! So many of my old photos are blurry. For example, here's my dog Herman, in November 1979:


(I may also have been running after her to get the picture -- Herman used to cower if I ever raised the camera and would either scurry away or roll over on her back in a submissive pose.) As I recall, the button got harder and harder to push as the camera aged. By the time I got to high school it was barely functional.


This is what most of my pictures look like from that era. But what can one expect from a $10 camera?

I believe the Magimatic was so named because it took a Magicube, a flash cube that required no batteries. Flash pictures generally worked better, perhaps because that brief moment of illumination helped conceal any camera shake. Unfortunately I have very few flash photos, because getting a flash cube meant going to the drug store and spending money, God forbid.


Here's one that I've blogged before, of my dad. It's one of my first pictures -- you can see the Magimatic camera box sitting on the table in front of him.

Apparently some camera buffs still use Magimatics, even though the cartridge film is no longer commercially manufactured. Here's a whole video on how to load an old cartridge with modern 35mm film and wind it through the camera. Why anyone would want to do that I'm not sure, but whatever floats your boat, as they say.

Anyway, I had some fun reading and reminiscing about this camera yesterday. And as long as we're wandering down a nostalgic path, how do you like my new t-shirt?




This is a replica of the t-shirts sold at the first concert I ever attended. I had an original but of course it eventually fell apart, decades ago. I was looking around online to remind myself what the shirt looked like, and I found someone online selling them new. It just arrived yesterday. Score!

51 comments:

  1. My first camera used 126 film too. I don't know if I have any prints left from then.

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    1. They weren't the best cameras and they didn't take the best pictures!

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  2. Our family's first camera was an old Kodak Box camera and I didn't get my own until Mum bought me one so I could send her photos of her grandchildren, it was a tiny rectangular thing I think a Hanimex. It lasted a few years, then I didn't get another one until my daughter's wedding, after that I moved to digital since developing film photos was getting hard with no places around, even the one-hour places were shutting up shop because the digitals were taking over.

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    1. The digital revolution was a huge development for photography. It liberated so many people to take more pictures.

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  3. My Dad was a keen photographer......I loved watching him developing and printing photos in the shed/ dark room. He gave me a Brownie box camera when I was about 8 or 9. I dropped it in the sea and it was never the same afterwards!!

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    1. Salt water is about the worst thing you can subject a camera to!

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  4. I remember my polaroid camera, the photos are fast fading though, not a success, though apparently you can get cameras that now print immediately.

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    1. Our family Polaroids are slowly darkening and vanishing, too. We scanned them all to preserve the images.

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  5. As far as I can remember, my very first camera was an Agfamatic 2008 Tele Pocket, which I took along on a school trip when I was eleven. It was one of those so-called 'Ritsch-Ratsch' cameras – you opened it by sliding it apart, and the film rewound automatically. It fit into any pocket with ease. The photos were similar in quality to the group photo you showed.

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    1. I'd never heard the term "ritsch-ratsch" until I read your comment, but I know exactly which cameras you mean.

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  6. I love that t-shirt. I loved the GoGos, too. Although I was a bit too old to admit it at the time. They were cool but not super-cool for an adult. I had an Instamatic and loved those flash cubes. My first camera was a hand-me-down Kodak Brownie. I don’t know what model.

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    1. I was in high school at the time so they were still cool for me. (And maybe retro enough to be cool now!)

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  7. I don't think that a senior gentleman who is still managing to hold down a demanding job in a school library while living in a respectable God-fearing neighbourhood should be adorning himself in woke T-shirts like that. May I suggest a simple light blue dress shirt and a polyester dark blue tie from Marks and Spencers.

    Interesting reflections on your old "Magimatic".

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  8. I've not heard of the Gogos.
    I think our equivalent of the Magimatic was the Kodak Instamatic, with its cartridge film, and the four sided flash cube. It was my mother's choice of camera until disposable cameras came along. When photography became digital, she gave up taking photos. She began with a Box Brownie.
    If anyone is unsure of your age, they will be informed by your tee shirt.

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    1. Oh, you've heard the Go-go's. If you heard "Vacation" or "We Got the Beat" or "Our Lips are Sealed" I'm sure you'd recognize them. They were worldwide hits. Yes, my shirt will definitely give my age away!

      The Magimatic was basically a ripoff of the Instamatic.

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  9. My first camera was a Kodak Instamatic, I think us bloggers start taking photos really young in preparation for brilliantly illustrated blog posts in later life. ;-)

    My Dad saved all his used flash cubes, and we had to sit winding cotton around the top part at Christmas time so that he could hang them on the Christmas tree as 'lanterns'. They always just looked like used flashcubes to me!!

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    1. It's true -- all that picture-taking trained us well! I love the flashcube "lantern" idea. That's a creative way to keep them out of the landfill a little longer!

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  10. Flash bulbs and winding the film and waiting for the results from the developers - memories! There are always people who want to reinvent the wheel and if it pleases them, why not?

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    1. It used to drive me crazy having to jump through so many hoops to get pictures taken and developed. I cannot imagine trying to use those retro methods now!

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  11. Ah, The GoGos! The music of summers, it seemed.

    My first camera was a Polaroid; boxy thing!

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    1. Yes, they were very summery! In fact "Vacation" was released during the summer, as I recall.

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  12. My first camera was the Kodak 110 which as the name implies, used the 110 film cartridge instead of the 126. I remember the first vacation we took after I got it we went to the Grand Canyon. When we got back home and developed our pictures, my parents were horrified that all their pictures taken on their expensive Minolta were blurry and over developed while my Kodak 110 pictures were perfect. I don't recall what became of that camera but I still wish I had it to keep with my small camera collection.

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    1. Yeah, my brother had a 110. I wonder how your parents' photos wound up worse than yours? Definitely points to human error, I'd say!

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    2. Most definitely human error.

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  13. I believe the first camera I can remember was a Kodak Brownie Hawkeye. When I look at pictures of them online they sure do trigger a reaction from me. I can't even remember what my own first camera was.
    I do love that T-shirt!

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    1. I have never used a Brownie camera but I've seen them in shops and antique stores.

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  14. This reminded me of our old family photos and movies. Whenever my Mom was in charge of taking the pics, we would often see her thumb in the corner of the photo! It always makes us chuckle.

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    1. Yeah, my mom was a terrible photographer. She could never frame a picture very well.

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  15. I love the t-shirt! It will be a conversation piece whenever you wear it. Interesting info about that camera. My first camera was a Kodak Brownie. I'm not sure I have any photos around that were taken with that camera.

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  16. My first camera (a Brownie) had small flashbulbs and I remember being very excited when I got a camera that used flash cubes! Four shots, one cube! I loved this walk back in time. And your new shirt is great!

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    1. It's so interesting how so many people's first camera was a Brownie!

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  17. I had a Kodak Brownie Starmight which used 127 roll film. The negatives give surprisingly good clear good quality images when scanned. Many of them appear in my posts.

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    1. I still have all my negatives too, or at least a lot of them. I bought a negative scanner years ago but I don't use it much.

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  18. Taking pictures back then was so "precious." Meaning it was expensive to buy the film, the flashbulbs/cubes/ and then taken them someplace to get developed.

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    1. Exactly -- fussy and expensive! Even if you developed and printed your own.

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  19. I used to go to an aerobics class that used "We Got the Beat". It was a brutal routine. I liked them and The Flirts. Much music in those days was fluffy and not deep, it was fun music.

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    1. It was the Reagan '80s and everybody was trying to "lighten up" after the turbulent '70s!

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  20. Holy Smokes !! 84 Was Beyond Totally Righteous For Concert In Sunny Sand Diego - The X Fest Was THE Tour , Before The Us Fest - New Wave Bands Performed Legendary Shows - Bow Wow Wow , Oingo Boingo , Stray Cats , General Public , Just To Drop A Few Names - I Fully Understand That The Police Weren't New Wave But Their Show Was Mind Bending - How About Wall Of Voodoo Opening For The Talking Heads - And Even Though It Wasn't A Very Memorable Concert , The Ramons Opened For Tom Petty - Hows That For Showing Our Age ??

    Anyway , Like Your Camera , Thanx So Much For Allowing Me To Walk Down Memory Lane - Willing To Bet That I Will Recall Old Friends And Old Show From The Mid 80's Era Throughout The Rest Of The Day

    Stay Young Brother Reed ,
    Cheers

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    1. INXS opened for The Go-Go's when I saw them -- and then went on to make huge hits themselves!

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    2. Outstanding!!! INXS & The Go-Go's Are Two Bands I Unfortunately Never Saw - Stoked You Were Able To Catch Them Both - And Yesterday , Recalled All The Reggae Bands From 84 & 85 Along The Coastal Beach Towns - Dang , Those Were The Days - I Still Wear My Homemade Button That Reads: I'm Old Enough To Have Seen All The Cool Bands

      Rock On Brother ,
      Cheers

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  21. Our family camera was a brownie box, won by my brother in a township essay contest. It took 120 film, six exposures per roll. It was a big deal to take a picture, so there are very few in existence. We couldn't afford more than a couple of rolls of film a year.
    Much later I had a camera that used those magicubes, and I expect I'm not the only person who learned to let them cool before changing them.

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    1. Only six exposures per roll? Hardly seems worth it! I know what you mean about the expense -- the cost of film and developing kept me from taking more pictures as well.

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  22. You had a fairly great little camera- ten dollars was a lot and buy film added up not to mention development. Expensive little hobby ! I had a brownie star flash. Shite photos but less jiggly than yours. Your family looks like bowling pins- and I love your fancy new shirt!

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    1. Ten dollars in 1974 was equivalent to $65 today, according to an online calculator -- wow! I didn't realize it was that much. Bowling pins -- LOL!

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  23. I remember those flash cubes, but I can't remember what brand of camera it was. My mum and dad got one of those snazzy ones, the film advanced by pushing the two parts of the camera together and then pulled them apart again:)

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    1. Yeah, I remember those -- Karen above called them "ritsch-ratsch" cameras.

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  24. My first camera was a Kodak Brownie and later someone gave me a Polaroid Instamatic. I have no idea what happened to the cameras.
    Love your new T-shirt!

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    1. Well, you probably wouldn't be using them now anyway. :)

      I have an old digital camera I occasionally think of pulling out to use, for old times's sake -- but then I remember my phone can take better pictures, and more easily!

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  25. Great shirt! I remember the magic cubes although I don't actually remember having that camera. I gave away my late husband's collection of old cameras and now I wish I hadn't.

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