Advertisements, 1942

Remember how I mentioned those old Newsweek magazines we have in the school library? The ones we considered donating to an archive but instead decided to keep?

Well, I recently put them on a cart and rolled them into the main library so students could use them in a social studies project. I browsed through them to check out some of the old advertisements. Here's an assortment from October, 1942.

There are a lot of ads for wartime industrial production and materials, like these ball bearings. (I liked the dog.)

Vimm's Vitamins look like they'd pep you up! I wonder if they contained speed? What on earth is "Vitamin P-P"?

Blackie and Whitey are still "carrying on," selling Scotch which (according to the ad) had been distilled in Scotland before the war and exported  "in reasonable quantities." Whatever that means.

Meanwhile, Mrs. Parker is fighting "the Japs" with her Revere-Ware pots. Apparently by using them through the war effort, she's allowing Revere to convert its copper and steel production toward wartime purposes.

Here's an ad for good old Jacksonville, Florida, where my brother and mom now live. Apparently commerce authorities in Jacksonville thought it could manage three times as much war industry as it had, so they were advertising its availability to alleviate manufacturing bottlenecks.

And finally, a somber advertisement for Dixie Cups, touting their sanitary advantages in battling wartime disease. This was less than three decades after the disastrous Spanish Flu epidemic of 1917. Scary!